About Myself
Relishes exploring. Cherishes Empathy.
Focused on sharing interesting stories of people and their experiences.
Joshua Lawton
Content Creator & Digital Marketing
Champion of content development and direct digital marketing with a proven track record in increasing awareness, maximizing messaging for potential revenue growth. Brings a unique perspective to build brands and create engagement with target audiences across diverse marketing channels.
Spearhead brand campaigns with powerful communication and consistent portrayal of a company’s mission and values. Seen as a renaissance man by colleagues and clients.
Passionate about sharing the love and experiences seen from our world. Through an optic lens or from the saddle of a bicycle.
Example projects
Some images and or links to diverse projects.
Visual goodness is delicious.
Work Experience
Trying to learn more each day about the future of media use
and benefits from a sociological viewpoint.
Present
TrainingPeaks
Content Strategist
Develops and execute digital marketing content strategies aimed at attracting new users and delighting our current users. Oversees the creation and expansion of the company’s digital resources such as guides, lifestyle content, podcasts, photography and videos. Works cross-functionally to find ways to surface new and legacy content throughout the user journey.
Nov, 2021
PEARL iZUMi
Content Producer
Creating and managing interesting digital marketing goodness—from stills to videos to copywriting—for international and domestic social media and web platforms to increase awareness and engagement with of one of the largest cycling apparel companies in the world. Also oversee a team of US brand ambassadors and their support of the brand in their communities and through digital platforms. Manage and maintain a Wordpress blog platform for the brand. Create original content as well as publish posts for other authors to support brand initiatives and marketing.
International Mountain
Bicycling Association
Content & Membership Manager
Objectives include growing and maintaining IMBA’s membership base and online e-commerce portal. Coordinate all member retention and acquisition efforts plus membership benefits, and manage the membership data of more than 200 IMBA chapters. Tactics and tools include a variety of creative direct marketing (direct mail, display advertising, email, event marketing, social media) and other communications to mountain bike enthusiasts. Also coordinate and create content for digital marketing platforms using Drupal-based website, CiviCRM and social media platforms.
Consortium Productions/
Joshua & Co.
Owner
Produce images, video, audio and other multimedia for client websites, advertising materials, newspapers and other national editorial publications. Plan and manage content creation of portfolio websites for small businesses in addition to educating clients on web-based marketing, search engine optimization (SEO) and social media engagement.
Joshua & Co. Photography is branded separately from Consortium Productions to appeal to wedding and portraiture clients.